What do you want in a friend? You expect them to share your interests, your values, and to have fun together. If your company has been using social media simply as a way to spread advertising, you may not have a lot of fans. Successful marketing campaigns on social media sites have learned to relate to their customer’s aspirations and values. They do what real friends do. They even have a little fun with clever or humorous ads.
Be sure you employ SEO on your social media pages just as you would on your company site. Buy a domain name–and other names close to it–and place this and keywords in your URL and headings. The same SEO techniques apply here as elsewhere. You want to integrate your SEO on all the sites where your business appears.
Give useful information on your Facebook page and similar sites. But present this information in an appealing way. Relate it to peoples’ lives. Include some photos or other images. You are not teaching a college course here, you are relating to friends.
Twitter can help you get brief messages out quickly. They are an alert system, a way of notifying customers and vendors, and much more. A great “tweet” is becoming an art form. The Library of Congress actually saves all these tweets. They are the haiku of commerce.
Join any sites you enjoy yourself and think can help your business. But probably Facebook is the most essential one. If your company is not on Facebook, people will wonder why. Because it is so widely used–by more than a billion people now–Facebook has become the great social forum of our time. Here you can present your company with a human face. You need content that is unusual, insightful, counter-intuitive or challenging. This motivates active engagement by readers. Some individuals use bizarre content to get attention, but as a business you do not want to do that.
YouTube is another essential site. People relate to videos more strongly than to the printed word. Videos are a great way to provide helpful instruction on how to use your products or services. Have someone with an engaging or colorful personality do these videos, and they might just go viral. Your video should be down-to-earth but also a bit playful if possible.
Social media allow your company, including its personnel, to become known and liked for their human qualities by thousands of people they have never met. Have an employee appear with a story or video on your Facebook page, and invite responses and similar stories from viewers.
Have an employee offer to answer questions on your Facebook page. This has worked well for others. You want to constantly be looking for new ways to make your site interactive. This is where it becomes truly social.
Don’t forget to track the success–or not–of your marketing campaigns on these sites. The sites themselves will provide useful statistics to your business.
Use these tips to plan your next marketing campaign on social media sites. A little creativity and appeal to human interest can greatly expand your customer base.
Are you interested in using social media marketing to promote your products? You need to find out more about successful social media marketing strategies before you get started. Keep reading for some useful tips on this topic.
Launching a successful social media marketing campaign is a good option if you are sure that your customers use social networks on a daily basis. Use some surveys or some study groups if you are not sure how often your customers check social networks or which social networks they use the most. Facebook and Twitter are popular networks but keep in mind that there are many other networks your customers might prefer.
Your social media marketing campaign will be successful if you draw attention to it. Add links to your different profiles on your homepage and do not hesitate to write about your new campaign in your weekly updates. Your customers will subscribe to your new campaign if you present it as valuable. Give examples of the kind of updates you will be sharing or offer a small immediate discount to the customers who sign up for your social media marketing campaign.
Use social media to share links to your weekly updates. You should look for valuable content you can share with your audience. Select your content carefully; your audience will lose interest in your campaign if you do not share content that is valuable and informative.
Do not hesitate to share links to other sites as long as you are not in competition with these sites. Use different formats to keep your subscribers interested. You could for instance share pictures of your products or create some videos to demonstrate these items.
Make your social media marketing campaign more interactive by sharing some discussion questions, polls or simply sharing content that will get your subscribers to react. You should never try shocking your subscribers to get a reaction from them; instead, use some entertaining content or share some useful tips.
Encourage your audience to share a story or a thought with you. You should consider launching contests or giveaways on social media to get your subscribers to share their own pictures or videos with you.
Stay up to date with new trends. The world of social media marketing evolves very quickly and it is important to follow new trends, especially if your customers are likely to sign up for new networks.
You should subscribe to newsletters or blogs from social media marketing experts to make sure your campaign is still relevant and of course communicate with your customers to find out about the new sites or features they use. If possible, integrate new sites and features into your campaign before your competitors do even if you are not sure yet of how efficient these new strategies will be.
You will get excellent results from your social media marketing campaign if you apply these tips. Do more research on this topic and learn more about your customers so you can focus on strategies adapted to your audience.