If you own a company, and you haven’t yet set up a Facebook page, you are missing out; this social media site can really be a boon for your business. However, you have to know what to do in order to get your message out to the people that you most want to see it. The following tips will help you market with Facebook effectively.

Your Facebook page and your website should look remarkably similar. You want to be consistent when it comes to color and layout. This will help interested parties immediately recognize your business for what it is, allowing you to really build your brand.

In addition, don’t neglect the small app boxes that are located beneath your cover photo. They allow you to design simple applications that highlight your website or bring together all of your different social media pages. You can even change the pictures that go along with the boxes, so you won’t have to lose sight of your overall image when you use them.

Know what you want to accomplish with your social media page. Some owners get on the social media bandwagon because they think it is what they should be doing. They do a few cutesy posts, but eventually their interest in Facebook dies out because they don’t really know what they are doing.

Think about what you want to get from this experience. Do you want a forum for communicating with your customers? Do you want to increase your brand awareness? Once you have a goal in mind, you can create a plan to help you get what you want.

Know who is following you. Posting something that offends the majority of your audience isn’t going to help you meet those goals that you set above. You want to post information about products that your audience will like, and you want put up information that they can identify with.

For example, if the majority of your followers are stay at home mothers, articles about stress in the workplace aren’t going to interest them, and they are just going to ignore your page. If you want engagement, you need to spend a little time figuring out who your audience is and what they want.

Do not wait too long between posts. In general, two updates a day is appropriate. If you do not think you can post on a daily basis, you can spend a block of time getting your posts ready and then schedule them to show up throughout the week. There is a small clock icon beneath your status update box; you should see it if you click in the box. Use that to help you get organized.

Facebook is a tool that can really put a company on the map. However, you can’t just jump right into it and expect immediate results. Instead, you have to have a plan and work to get yourself some attention. Use the tips above to help yourself create a presence on Facebook.

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