If you have been involved with social media marketing for any length of time, you have probably used Facebook to help your campaign succeed. However, there are a number of creative ways to use Facebook to support your goals, many of which you may not have considered before. The following information will outline some of the best ideas to implement when it comes to Facebook marketing.
If you have a product or a service to sell, make sure you upload videos to your website and give visitors the opportunity to “like” that media on Facebook. This is much more effective than simply putting up a picture, because when a user likes a video, it will show up on their Facebook homepage.
A picture of the video, along with your website’s email address and a description of the media, will be displayed. You can even set it up so that the video itself is displayed on the visitor’s Facebook page, which is an incredibly powerful marketing tool. Videos are interesting; they make it more likely that the person’s friends and family will check out the media as well, potentially bringing you more business.
Consider accessing your Facebook business page in the evenings and on the weekends. Most business owners, naturally, try to do their work on Facebook during business hours. However, most people are also at work during those times, and they may not have access to social media.
If you can spare a few minutes after hours, you may be able to reach a huge portion of the population that you had no access to previously! Consider posting very early in the mornings, before work, or late at night. Also try to put up a few things on a Saturday or a Sunday.
See how many likes and comments you get; keep trying until you figure out a good time that seems to work the best and get you the most attention. Research has shown that evening hours, starting at about 10:00, is usually great, as is the late morning/early afternooon.
Pictures are important. Facebook users are much more likely to comment on an image than on a text-only update. As a whole, our society is very visual, so a picture attracts much more interest than words do. In addition, a picture takes up more space on the news feed, immediately drawing interest and attention as soon as it goes up.
While it may take you a few more minutes to arrange a picture update than a text update, the effort is well worth it. For example, if you want to post one of your favorite quotes, search for a royalty-free image that you thinks fits well with it. Add it to your update when you post the quote, and it should garner much more interest. Pictures are usually shared more than text updates as well, so that leads to additional exposure for your business.
Facebook is one of the top social media sites in the world. It can help you garner quite a bit of attention for your business, and the tips included above will help support your goals.