Are you interested in developing a social media marketing campaign? You need to learn more about this platform before you get started. Read the following article to get a better idea of how you can use social media marketing to promote your brand.
Social media marketing can help you draw more traffic to your website. Promote your new campaign by adding links to your profiles on your homepage and encourage visitors to subscribe to this campaign to receive exclusive content. You should use your social media profiles to share links to all the updates you share on your website, such as weekly articles, videos of pictures of new products. Each update should include a link to your main website to get more visitors to come back to your site.
Use social media to build value for your products. You could for instance share updates about using your products, such as pictures of yourself using your products to complete a project. Encourage your subscribes and friends to share updates about your products.
You could for instance give a small discount to all the customers to share pictures of the products they bought or organize a contest. Ask customers to share a review or a picture with you and let people vote to decide who should win a prize.
Encourage subscribers to share your content with their friends. People will share your content if it is useful, valuable and entertaining. Take the time to create content your audience will want to share and consider rewarding the people who share your updates regularly.
You can also use contests to reach out to the friends of your subscribers; ask your subscribers to tag you in one of their updates to enter the contest so their friends see the update. If you let anyone vote to device who should win the contest you are organizing, your subscribers will invite their friends to visit your page and vote on their entry.
Share information about promotional offers. Sharing coupon and promotional codes or exclusive announcements about contests and other promotional offers is a great way to make your campaign more valuable since customers can actually save money by subscribing. Share these updates at least once a week but keep in mind that some subscribers will lose interest in your campaign if everything you share looks like an ad.
Consider spending money on ads. Facebook and many other social networks give you the possibility to buy some ad space and have a link to your website featured on the page potential customers see. If you are thinking about spending your money on ad space, make sure visitors will be properly targeted. Start with a small project and keep track of how many visitors you get through featured links. You should also monitor how many of these visitors actually purchase a product.
Use these five methods to promote your brand on social media. Monitor your results closely to make sure you are using the right strategies.